Live Blog: Apple's September 7, 2016 Event

Member of the AppleVis Editorial Team

Welcome to the AppleVis live blog for Apple's September 7, 2016 event. Information in this post was taken directly from the @AppleVis Twitter timeline, as well as quoted from the timelines of MacRumorsLive, 9to5Mac, Macworld, and Apple Insider.

Apple Music

  • 17 million subscribers

App Store

  • Revenue of 2x over the nearest competition
  • 9to5Mac: "App Store 140Billion apps downloaded. 106% you growth. 2X global Revenue of Google Play"
  • Super Mario Run is coming to the Apple App Store

Apple in Education

  • Apple is supporting 114 schools through Connect Ed.
  • Apple will give Macs and iPads to 4500 teachers, Apple TV in every classroom, and over 50,000 iPads donated to students.
  • Apple has created a program called Everyone Can Code - Apple's approach to coding. Starts with Swift Playgrounds.
  • Apple announces Real-Time Collaboration for all iWork apps.

Apple Watch

  • Apple Watch Number 1 selling smartwatch. Apple jumps to Number 2 watch company.
  • Scribble text input. Breathe. Emergency calls (hope you never use it).
  • 9to5Mac: "Pokemon Go coming to Apple Watch"
  • 9to5Mac: "Apple officially unveils swimproof ‘Apple Watch Series 2’"
  • Apple Watch Series 2 is rated for 50 meters--the standard for a swim watch.
  • The speaker system has been redesigned for Apple Watch Series 2.
  • The speaker itself ejects water at the end of your workout.
  • 2 new workouts for Apple Watch Series 2: Pool Swim and Open-Water Swim.
  • Apple Watch Series 2 has a new S2 duel-core processor. Up to 50% faster. New GPU--2 times the graphics performance.
  • Series 2 also features a new second-generation display. The brightest display ever shipped on an Apple product.
  • Apple Watch Series 2 has built-in GPS.
  • Apple Watch Series 2 comes in aluminum, stainless steel, and ceramic.
  • Apple Watch Series 2 also available in new Hermès models.
  • MacRumorsLive: "Ceramic Apple Watch comes in a pearl-like white color and it's four times harder than stainless steel. There are also Series 2 Hermes models"
  • Apple partnering with Nike to launch the Apple Watch Nike Plus.
  • MacRumorsLive: "Nike Apple Watch has a special perforated band and comes with an aluminum casing."
  • MacRumorsLive: "Nike+ Apple Watch features a custom watch face and an app designed to motivate you to run."
  • Apple Watch Nike+ available in 4 colors.
  • Apple Watch Series 2: starts at $369, Apple Watch Nike Plus priced at $369. Series 1 with new processor, $269.
  • watchOS 3 will be available on September 13.
  • Pre-orders for the Apple Watch Series 1, 2, and Apple Watch Nike Plus start September 9.


  • MacRumorsLive: "The iPhone 7 comes in a new glossy black color that looks absolutely gorgeous.
  • iPhone 7 will come in gold, silver, rose gold, jet black, and black.
  • Macworld: "2. Home button is redesigned. It's flat, doesn't move, just Force Touch feedback from a Taptic Engine."
  • MacRumorsLive: "Along with the new force sensitive home button, the new enclosure of iPhone 7 and iPhone 7 Plus is water and dust resistant."
  • Both iPhone 7 and iPhone 7 Plus now have optical image stabilization.
  • MacRumorsLive: "iPhone 7 and iPhone 7 Plus both have optical image stabilization, wider f1.8 aperture lens for 50% more light. New 6 element lens."
  • MacRumorsLive: "12-megapixel sensor that's 50% faster and more energy efficient."
  • MacRumorsLive: "There's a new four-LED flash and a new image signal processor."
  • AppleInsider: "Camera 60% faster, 30% more energy efficient in iPhone 7"
  • 9to5Mac: "iPhone 7 cam: 7MP FaceTime Front camera (up from 5"
  • MacRumorsLive: "iPhone 7 captures wide color gamut for richer, more vibrant colors in photographs."
  • The iPhone 7 Plus will have 2 12 megapixel cameras.
  • iPhone 7 Plus: one camera has a wide angle lens, the other has a telephoto lens.
  • 9to5Mac: "iPhone 7 Plus camera: Optical Zoom 1x or 2X button…up to 10X software"
  • MacRumorsLive: "iPhone 7 Plus can create amazing bokeh with two lenses, creating a depth map to keep people sharp while blurring the background."
  • 9to5Mac: "iPhone 7 Camera update coming via Software later this year."
  • The Retina HD Display has been improved in the iPhone 7 and 7 Plus. 25% brighter, other improvements.
  • iPhone 7 and 7 Plus will have stereo speakers. One at the bottom, one at the top.
  • The speakers will put out twice the volume of the iPhone 6s and 6s Plus.
  • Apple is including Lightning EarPods with the iPhone 7.
  • MacRumorsLive: "The new devices do not have a 3.5 audio jack. Apple EarPods will connect to the iPhone 7 and 7 Plus using Lightning."
  • Apple will include a Lightning-to-3.5mm headphone adapter with the iPhone 7.
  • MacRumorsLive: "Apple's reasons for removing the headphone jack: Saving space for new components, delivering a better wireless audio experience."
  • 9to5Mac: "Apple announces truly wireless AirPods for iPhone 7"
  • MacRumorsLive: "AirPods only play when they're in your ear and they have built-in motion sensors."
  • MacRumorsLive: "AirPods are powered by a new W1 Chip. 5 hours of battery life, 24 hours with the battery case."
  • MacRumorsLive: "AirPods connect easily to iPhone and Apple Watch and can automatically switch between devices. Double tap for Siri access."
  • MacRumorsLive: "Beam-forming microphones reduce external noise whenever you access Siri or make a phone call."
  • MacRumorsLive: "Apple's W1 chip, which powers the AirPods, is its first wireless chip."
  • Beats launches Beats Solo III Wireless Headphones.
  • iPhone 7/7 Plus and Apple Watch Series 2 will support Apple Pay in Japan.
  • AppleInsider: Apple Pay coming to Japan in October
  • iPhone 7 and 7 Plus will include the A10 Fusion chip.
  • 9to5Mac: "iPhone 7 Quad Core A10 Fusion Processor 50% faster graphics"
  • MacRumorsLive: "A10 Fusion has two high-performance cores that are 40% faster than the A9 in the iPhone 6s."
  • MacRumorsLive: "A10 also has two high-efficiency cores to save battery life when doing tasks that aren't processor intensive."
  • MacRumorsLive: "A10 graphics performance is 50% faster than the A9 and 240 times faster than the original iPhone."
  • MacRumorsLive: "Console-level gaming is possible on the iPhone 7 due to the A10 processor."
  • 9to5Mac: "iPhone 7 and 7 Plus are longest battery life ever in an iPhone. On average 1-2 hours longer"
  • Upgrading from an iPhone 6s to an iPhone 7, on average expect a 2-hour increase. iPhone 7 Plus 1 hour average increase.
  • MacRumorsLive: "iPhone 7 is available in 32, 128, and 256GB capacities. Pricing is the same as the iPhone 6s."
  • 9to5Mac: "iPhone 7 orders start Sept 9th, shipping Sept 16th in 30 countries iOS 10 September 13th."
  • iOS 10 will be available on September 13.
  • AppleInsider: "AirPods available for $159 in late Oct. iPhone7 preorders begin Sept. 9."
  • Macworld: "iPhone SE still 16GB and 64GB. iPhone 6s and 6s Plus now 32GB and 128GB only. iPhone 7 in 32GB, 128GB, 256GB. (Jet black no 32GB.)"
  • MacRumorsLive: "Apple is expanding its iPhone upgrade program to the UK and China.

As many readers may already know, Apple is holding an event on September 7, 2016. The event begins at 10:00 a.m. PDT/1:00 p.m. EDT.

While nothing is known for sure, it is likely that Apple will introduce the iPhone 7 and confirm the release date of iOS 10. Some strong rumors are suggesting that we will also hear news about the second generation Apple Watch. Whether this event will bring news of a MacBook refresh is currently less certain, with recent rumors suggesting that this will come at a dedicated event later this Fall. For all of the specifics, 9to5mac has a round-up of what to expect.

As is traditional for us, we'll be covering Apple's September 7 event here on AppleVis. We'll be posting all of the major news and announcements from the event on the @AppleVis Twitter account, as well as updating this page with a live blog of the keynote. Shortly after the event, Alex Hall will also be posting a round-up and analysis of the announcements.

For those wishing to watch the event in real time, Apple will live stream the keynote on its website at, as well as on the Apple TV. Apple's live stream requires an iOS device running iOS 7 or later; a Mac running OS X 10.8.5 and Safari 6.0.5 or later; or Microsoft Edge on Windows 10. For users of the Fourth-Generation Apple TV, Apple offers an 'Apple Events' app that users will need to download in order to watch on that device.

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Come on guys, the conspiracy theories around the headphone jack are getting ridiculous. There's no way Apple would tick people off even more by rendering their existing Earpods and 3.5 jacks nonfunctional. If nothing else, iOS 10 will still have to support the jack since the current iPod, iPhone, and iPad lines all come with them. Apple can be a bit ridiculous with the upgrade treadmill, however there's no way they'd commit business suicide by deliberately rendering devices people already own nonfunctional. Good grief.

Nintendo did nothing

There's no way Nintendo made the Mario game accessible on Windows. The movement system was all wrong (jerky, not scrolling) and the music was clearly a bad analog recording from the original NES. Truth be told, whoever did it had better hope Nintendo never finds out who they were (the version I had was uncredited) since they're known to go after people who use their material without their permission.

Also. someone on here said

Also. someone on here said something about the airpods only running for 5 hours. That is the talk time. They run normally for 20 hours or so on audio, plus they work with older devices using bluetooth. No worries there.

Looking forward to the fred voice

First of all, I'm so looking forward to the release of iOS 10, especially the Fred voice, as I use him as my default voice on the mac. As far as the iPhone 7, not interested, as the phone is for people who prefer to have big hands. I, for one have small hands, and I prefer smaller phones such as the iPhone SE or 5s. Speaking of the 5s, apple has discontinued the iPhone 5s, however, cellphone cariers such as at&t, Verizon, and t-Mobile, still have the phone. I might switch to t-Mobile, if they have a good deel. I might just stick with the current phone, but move my current number to the new carrier. I'm happy with my 5s, as it's compatible with iOS 10, and it is super fast with the 64 bit processer. I haf to save storage, though, as if I download 2 many voices, it will make my storage full. But nevertheless, I prefer smaller phones with smaller screens. also, I cannot wait till Super Mario runn is available for us. I remembered when I was a kid, I used to play the games on my super nentendo system, but I enjoyed listening to the 8-bit music/sounds, such as when you jump, and when you earn coins. Now that we've moved onto phones and downloads, I'm sure that Super Mario runn will be a fun game to play. I hope it will be accessible to play. It does come with in app purchases, but I'm guessing it's to purchase coins or extra levels. I will read up on it, as soon as it's released. also, for the airpods, not interested, as I already have the shado wireless earphones which provides amazing sound quality. It works well with apps such as Zello walkie-talkie, Roger, etc. The nice thin about Shado wireless is that you could charge and listen at the same time. Not so with airpods, as you haf to place them into the case. darn, that sucks. aw well. I'm happy with my shado. I also have a pare of soney bluetooth hedphones which are also wireless. I also have an auvio bluetooth speaker that is also wireless and you could also charge and listen at the same time. yes, I have 3 bluetooth devices, 2 hedphones and a bluetooth speaker.

No iPhone 7 yet, but looking forward to IOS 10

Hi! After listening to a big chunk of the Apple event on 7 September and catching up with the rest of the announcements in this blog entry, I confirm my decision to keep my iPhone 6 for as long as I feel I can, while it still works with new IOS versions, so as it'll work with IOS 10 it's not going anywhere. I wouldn't want anything bigger than an iPhone 6 when I do upgrade, so, if for any reason I do end up getting a 7 earlier than

Air Pods

If the battery life on the Air Pods is more like 20 hours, that is slightly better. Still, the price is way too high. If they're the same Apple earbuds that we've had before, I know I won't like them because they will hurt my ears. I just want to know if these solve the audio latency and 8 KHZ mono issues that you get when using them as a microphone. As a random side note, these kind of remind me of those pods from the Doctor Who episodes Rise of the Cybermen and Age of Steel. We will all be upgraded!

I read on buzfeed that a

I read on buzfeed that a single charge of the airpods will give 5 hours listening time and I think it was 2 or 3 hours talk time. the 20 hours thing is because the air pods case comes with an inbuilt battery which can recharge the airpods and its the charges in the case that can give 20 hours of listening, but its not 20 hours of continuous listening, a single charge of the air pods will give 5 hours listening time.


Wow, that is pretty bad. I expect much more from $160. I suspect half of that cost is simply because you're buying from a premium provider like Apple. I'll just use my SoundTrax headphones that give me about 40 hours of listening time on a charge.

Again this will probably fall

Again this will probably fall on deaf ears the reason they're only five hours battery life is because it's a earbud that is the size of a quarter basically. I can't comment on sound quality because we have not heard them but I think that's pretty impressive for the times. Yes I do have a pair of Bose headphones but they are about 20 times the size of an earbud. Imagine the EarPods with no wire that's with the AirPod is. Samsung has A pair that only last one hour for $40 more than the air pods.