Hello everyone!
I am a Master's student in Marketing and, for my thesis, I am researching how visually impaired consumers perceive Apple's advertising communication. I would love to understand your subjective perceptions and experiences on this topic. The study has been approved by the University, and participation is completely voluntary.
If you decide to participate, you will be invited to a brief interview (approximately 30 minutes) which, with your consent, may be recorded to facilitate transcription and analysis. All the information you provide will be treated confidentially, anonymized, and used exclusively for academic purposes. In accordance with GDPR, you have the right to access, modify, or request the deletion of your data at any time.
Thank you for your attention! If you would like to participate or need further information, please feel free to contact me here or via email at: [email protected].