Ahead of International Day of Persons with Disabilities on December 3, Apple has today released a new film sharing how accessibility features empower students with disabilities in college.
The film, "I'm Not Remarkable," showcases several students and how they use the accessibility features built into Apple's products to get the full college experience--both in and outside the classroom. Highlighted accessibility features include VoiceOver, Magnifier on Mac, Braille Access, AssistiveTouch on Apple Watch and iPad, Accessibility Reader, Sound & Name Recognition, and Live Captions.
"I'm Not Remarkable" also includes a celebratory musical number (of the same name) with performances by deaf and disabled students from around the world. The song was written and produced by Tony award-winning composer Tim Minchin and is also available on Apple Music. "I'm Not Remarkable" is directed by Kim Gehrig, who also directed Apple's Emmy award-winning accessibility short, "The Greatest" in 2022.
In addition to making the video available with audio description and subtitles, Apple has also provided a descriptive text transcript of "I'm Not Remarkable" on its website. The scene-by-scene transcript provides additional information about what is taking place in the video, both auditorily and visually. To access the transcript, visit the above link and activate the "View the Transcript" button.
2025 also marks the 40th anniversary of accessibility at Apple and the 20th anniversary of VoiceOver on the Mac.
Comments
Uplifting video :-)
We need more videos like this. It's nice to see Apple showcasing their inclusivity, not just with the blind, but with multiple levels of disabilities. 😀
Apple
They release a battery that suppose to be for disability costing close to $100, now this. If they care about accessibility and not looking nice or making money of disability, fix bugs and ask us about the issues with voiceover. This is not negative but getting tire of apple telling the world how wonderful they are and how much they do for disability. If you do not care for thread skip. Long live cats.
Tell you who isn't remarkable...
Apple Accessibility.
Very Cool
I just watched this and totally agree with Brian. It's heartwarming to see stuff like this, with good audio description to boot! Nice job once again Apple.
awesome job Apple
Awesome job Apple!!!! Completely agree with Brian!!!
Agree with Brian and others
It's genuinely a great thing, and honestly, overall a deserved ad for apple themselves. Who is not proud with how he can use anybody's iphone or mac with some button presses? Despite the issues? Who'd still want to use a medical white terrible cheep outdated device just to do basic phone calls in 2025? Not me.
Well done, Apple!
I just watched the video and agree with what others have said. Well done.
Audio description
How do you access the audio description version of this video?
AD
The AD should play on the page linked above if you have your settings set to autoplay AD when available.
If you're watching on YouTube, you can select the AD track from the settings button in the player window, on iOS at least.
Even with the AD though, I found I missed a lot just because the add is so fast paced. I got a lot more out of reading the transcript.
Re: Audio description
Do the following:
1. Triple click on the, "I'm Not Remarkable", video link above.
2. Swipe to the right and double tap on, "Open in YouTube". If you do not have the official YouTube application, download it from the App Store.
3. In the player controls, look for a button labeled, "player settings". Double tap this, then navigate to Audio, and double tap that. From there, look for descriptive audio, and double tap to select.
4. Your video should start playing with the audio descriptions enabled. Note, if player controls do not show up when YouTube opens on the video link, search around, typically it's near the top of the screen, for a button labeled, "Show player controls".
HTH.
Love it!
I would love to be a fly on the wall while they are putting down budgets for their accessibility efforts and such fancy film projects. Truely astounding how they pull it off. And that too in today's political conditions. Hats off!
RE: Holger Fiallo
"They release a battery that suppose to be for disability costing close to $100" can you clarify what you mean by this? Cost of battery replacement is the same, irrespective of ability. Just the same as the shaming I got for my petition of asking apple for a disability discount like they offer a student discount - totally Meh!
Mister Kayne
Charger for the phone, suppose to be accessible but just for those who have issues with their hands. Nothing about battery telling you that it needs to be charge. Also heard to be close to 100$. Long live cats.
not quite
This is just another accessibility-focused accessory that the Apple store sold (maybe still does).
Apple partnered with a designer who created a magsafe iPhone grip made to help people with hand difficulties hold their phones easier. It sounded kind of like those popular PopSockets phone grips.
The designer is known for making novelty things including phone cases, and still sells them on her website. There was one color of the grip that was exclusive to the Apple store, like some other third party accessories they sell. I think part of why the accessibility grip costs as much as it does is because of it being made by a designer artist. But of course the media just jumped all over the high price and it being a limitted edition item. It has nothing to do with an iPhone battery.
It's not unlike how the Apple store used to sell HumanWare Brailliant displays when they first started selling some accessibility accessories.